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About Us

Welcome to Bellafricana.co.uk – A Marketplace for Small Independent African Creatives

Bellafricana stands as a beacon of innovation, a tech-enabled community that champions creative entrepreneurs across diverse industries, including fashion, beauty, and lifestyle. Our journey began with a vision: to create a platform where the incredible talent and creativity of African creatives could shine and be celebrated worldwide. Today, we are excited to unveil the next chapter in our story – the launch of our global marketplace.

A Journey Rooted in Passion

Founded by Bukky Asehinde, Bellafricana was born from a personal journey and a vision for transformation. After spending 8 years away from her hometown Nigeria, Bukky yearned for a connection to her roots. Her own struggle to find a proper platform to purchase authentic African products propelled her to create one herself.

In 2014, Bukky began testing the waters with an eCommerce platform, recognizing the need to bridge the gap between creative producers and global consumers. But it wasn’t until 2016 that the true essence of Bellafricana took shape. The realization that success for these African creative entrepreneurs demanded more than just an online store led to the creation of a supportive community, a creative family, a home for those with dreams as vibrant as their creations.

After moving back to the UK in 2021, Bukky brings with her the experience, the passion, and the drive to launch Bellafricana in the UK and support more black African immigrant creative entrepreneurs. As we expand our horizons, we invite you to join us in celebrating the incredible talent of African creatives. Explore our marketplace, discover unique treasures, and be a part of the movement that’s bringing African stories to the world stage.

Focusing on Micro and Small Independent African Creative Businesses

What sets Bellafricana apart is our unwavering commitment to supporting micro and small independent African creative businesses. We believe in the power of grassroots entrepreneurship and the unique stories that each small business brings to the table. Our platform is dedicated to shining a spotlight on these talented individuals, providing them with the visibility and opportunities they need to thrive on a global stage.

Introducing The African Lifestyle Experience (TALES)

The African Lifestyle Experience, or TALES, is more than just a marketplace; it’s a celebration of African culture, artistry, and innovation. TALES is where tradition meets modernity, and where the rich heritage of Africa is showcased through fashion, beauty, art, and lifestyle products. Each item tells a story of its origin, crafted by hands that weave history, passion, and a profound sense of identity into every piece.

A World of Creativity at Your Fingertips

With our new global platform, we are breaking down barriers and opening a window into the world of African creativity. Now, customers from every corner of the globe can explore and purchase unique, handcrafted products that embody the spirit and soul of Africa. From vibrant fashion pieces and exquisite jewelry to stunning artworks and natural beauty products, Bellafricana.co.uk offers a diverse array of items that cater to various tastes and preferences.

Supporting African Creatives

Our mission goes beyond commerce. Bellafricana is dedicated to empowering African creatives by providing them with the tools and opportunities to reach a global audience. By purchasing from our marketplace, you are directly supporting the artisans, designers, and entrepreneurs who pour their hearts into their work. Each purchase is a vote for sustainable practices, fair trade, and the upliftment of communities across Africa.

Why Choose Bellafricana?

  1. Authenticity: Every product on Bellafricana.co.uk is carefully curated to ensure it meets our high standards of authenticity and quality. We work closely with our creators to bring you genuine, handcrafted items that reflect the true essence of African culture.
  2. Sustainability: We prioritize eco-friendly and sustainable practices. Many of our products are made from natural, recycled, or upcycled materials, contributing to a healthier planet.
  3. Community: Bellafricana is more than a marketplace; it’s a community. We foster connections between creators and consumers, creating a space where stories, traditions, and cultures are shared and celebrated.
  4. Exclusivity: Our creators produce limited-edition pieces that you won’t find anywhere else. When you shop with Bellafricana, you’re not just buying a product; you’re owning a piece of art, a piece of Africa.

Join Us on This Journey

Our story isn’t just about products; it’s about people. Bellafricana envisions itself as the nurturing grounds for a multitude of creative entrepreneurs, offering them a solid foundation of business support, empowerment, and visibility. Through this journey, our focus remains firm – to build the largest e-commerce platform for African creative products, a hub where the rich cultural heritage meets innovation, and dreams find a canvas to flourish.

Join Our Mailing List

Sign up now for 10% off your first purchase, plus access to exclusive updates, new arrivals, and members-only discounts!

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