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Our Story

Welcome to Bellafricana,
the definitive platform for African products

About Bellafricana

Bukky Asehinde’s journey started with a longing for connection to her Nigerian heritage after years abroad. In 2012, she conceived a global platform for accessing African brands directly, leading to an eCommerce launch in 2014. Recognizing challenges, she founded Bellafricana, supporting African creative entrepreneurs. After eight years, Bellafricana Marketplace emerged to champion African-made products globally.
The Problem We Solve

Fostering Global Reach 

Bellafricana aims to tackle the challenge faced by African creative entrepreneurs in accessing international markets through its dedicated platform.

Before its establishment, African-made products struggled with limited visibility and accessibility globally.

By providing a tech-driven community and eCommerce hub, Bellafricana connects these entrepreneurs with a global audience, empowering the growth of African-owned businesses on an international level.

Our Mission is Simple

To connect the world with the rich tapestry of African creativity, one customer at a time. With an unwavering commitment to excellence, Bellafricana Marketplace ensures that our partners and products meet global standards without compromising authenticity.

Our suite of services includes a seamless shopping experience, access to authentic African-made goods, top quality products, streamlined retail processes, and unparalleled customer support.

As we continue to serve locally based African businesses, our aim is to foster their growth and expand our reach. 

BELLAFRICANA

More than just a marketplace, we are the ultimate destination for the continent’s burgeoning businesses. 

Welcome to the vibrant continent of Africa – welcome to Bellafricana Marketplace.

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Sign up now for 10% off your first purchase, plus access to exclusive updates, new arrivals, and members-only discounts!

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